Here is how Logos describes CP. "If it costs $4,000 to produce an electronic edition of a book, the costs can be covered by 4 people paying $1,000 each or by 1,000 people paying $4 each. The more likely scenario, though, is that no one wants to pay $1,000 and there aren’t 1,000 people interested in the title, even at $4. But there may be 200 people who would pay $20 each.
Community Pricing is about finding the lowest price that covers the production costs.
We have asked our customers “What is the most you would pay for an electronic edition of this title?” By multiplying the number of customers who would pay a specific amount or more with that price, we are able to generate a chart showing estimated revenue for the product at each price point."
No comments:
Post a Comment